One of the biggest pitfalls to not having a successful social media program is the lack of consistency. That means, at a minimum, posting to all your social media channels each week. But how do you determine a consistent posting schedule? How many posts are necessary a week and what is too many?
It's no secret that the holiday shopping session brings 50-100% more revenue for retail and product-based businesses than the rest of the year. Social media plays a critical role in communicating your holiday campaigns to customers.
It’s September, which means, wine harvest is about to be in full swing in the Northern Hemisphere. For wine marketers everywhere, this is a juicy time of year. (Pun intended). For those specifically in charge of social media, this time of year is a gold mine for content possibilities.
Ask any social media professional and they will tell you that developing an authentic following on social media is no cakewalk. There is no “quick fix” or magic hashtag that makes you an instant success on social media. While our news feeds move quickly, it doesn’t mean that social media for your business should be a scramble. It’s about owning your social media process.
Company values and social media go hand in hand. Take specialty food products for example. Many are born out of a belief that the food we consume doesn't have to be harmful to the environment or contain preservatives and additives. But when it comes to leveraging social media as a marketing channel for these products, content has to go above and beyond beautiful product shots.
How many times have you seen restaurant patrons Instagraming their brunch or dinner the moment the waiter sets it on the table? Guilty! It’s as if modern day table settings should require a spot for a smartphone just to the right of the water glass.
It’s no secret that live video is taking the social media waves by storm. With Facebook Live, Instagram Stories to Snapchat, anyone can now livestream exactly what they are experiencing at any given moment.
As a small business owner or marketer you know you’ve spent large amounts of time devising the perfect social media posts for your company. The copy and imagery must come together to be posted across various platforms at just the right time. However, once executed the disappointment of seeing lower than expected engagement can be a head scratcher