Every company has a story but not every brand has a story worthy social media strategy. Our signature service, #OwnYourSocialStory is a 3-week deep dive into your brand’s story to produce a robust social media strategy based on your industry and objectives to stand out from competitors and connect with your community.
We start by getting to know your company through our Brand Narrative process to better understand your goals before our team gets to work. After lots of caffeinated induced creativity, we will deliver:
A customized social media strategy including your social media mission statement, recommended platform enhancements, content strategy, advertising target demographics outlined, and recommended next steps.
A week’s worth of social media posts presented in a content calendar you can repurpose each month.
Templates for social media images.
Access to our private Facebook group.
A wrap-up call to present your new strategy with a Q&A session.
We help you #OwnYourSocialStory by getting clear on:
Who you serve
Where your customers spend most of their time on social
What you can to do to engage with your target demographic
By owning your story on social, you will have a more meaningful dialogue with your community at the right place and time to build relationships, gain live feedback, and drive sales.
Interested? Get started now by booking a complimentary call with us so we can get to know your company and answer any questions you might have before working together.
Can’t figure out a Facebook ad or how to set up a way to measure results? Have a series of social media questions you just can’t seem to find answers to? Want to pick our brains? Book a 1-hour Social Session call to work through your questions and social media challenges quicker.
We prefer to host over Zoom Video Conferencing so we can share screens and even drive your machine should things not be cooperating under your magic touch. (Video calls not your thing? Just let us know upon booking and we’ll set up a traditional phone call.)
Social Junkie is a 5-week live group coaching program is for business owners and marketing managers in the B2C space seeking to strengthen customer relationships through social media to exceed marketing objectives. Space is limited to 5 individuals.
Social Junkie opens again in Fall 2018! Subscribe to our list to be the first to know when we open the program:
Imagine pulling your next quarterly report to see your company’s Instagram has grown by 33% generating a 50% increase in web traffic in Q2 alone. How would that impact your business? Would it strengthen customer relationships? Would it increase your email list subscribers? Would it increase brand awareness? Would it increase your bottom line? Perhaps all of the above?
Social media is essential for businesses and a critical part of the marketing ecosystem. It provides an opportunity to build two-way relationships with customers which is unique for this marketing channel. In fact, 71 percent of small businesses use social media which means if you aren’t telling your customers your story, then your competitors are.
Here’s the thing: Seven out of ten people in a recent survey said they want to learn about products through content rather than advertising. Striking a mix of content that resonates with your customers and achieves business goals is no small tasks. It’s no wonder many company’s social media programs have plateaued.
The good news is that doesn’t have to be your story!
This Program is For You if:
You are a business owner or marketing manager seeking to move the needle on your current social media efforts.
You feel stuck with platform growth.
You feel unorganized and overwhelmed when it comes to social media.
You spend way too much time creating social media posts.
You are seeking a clear path forward with a social media strategy that works for your business.
This Five Week Live Coaching Program Covers the Following Topics:
Week #1: What’s Your Brand Story?
What makes this program unique is that we don’t just jump right into the content. Social media is much more nuanced and it starts with having a deep understanding of your brand’s story. More importantly, dialing in how your story translates across social media platforms to both new and old followers is critical. The first week is all about setting the foundation by getting crystal clear on your company’s brand mission, values and story in 140 characters or less.
Week #2: Build a Community of Ideal Customers.
Building a loyal and high-quality following doesn’t happen overnight but it absolutely can happen! It’s always better to have a smaller group of high-quality followers than a ton of unengaged or uninterested followers. We’ll get really clear on who you are speaking to on social based on your ideal customer profiles. We will walk through techniques to ensure you are actively engaging with the right customers for your business.
Week #3: Become a Storyteller: Selecting the right platforms and developing a content strategy.
After week #1 and #2, we’ll have a clear understanding of your story and who you are telling it to. Week #3 is all about evaluating each platform to ensure you are active on the platforms your customers are most active on and generating a content plan for each platform.
Week #4: Amplify your Message: Advertising strategies and Metrics to Measure.
Having a successful social media campaign can feel like striking gold! (Most likely because you HAVE increased sales.) When that feeling happens, you’ll want to tell more people about it. The best way to achieve this is by amplifying your messaging using the advertising tools available. We’ll walk through the best way to leverage these tools based on what your goals and budget.
Week #5: Streamline your process: Time-saving tools for now and the future.
Your time is valuable and as a leader in your company, you don’t have endless hours to dedicated to social media. The amount of time dedicated to social can be reduced by having the right process and tools in place for now and in the future.
Interested? Join our waitlist.
After Completing Social Junkie, You Will:
Develop a social media strategy that comes together easily.
Have a clear plan for the right platforms for your company to dedicate your time and resources.
Gain a deeper understanding of your target audience and how they use social media.
Articulate and leverage what makes your product stand out from competitors on social.
Understand the power of amplifying your message on social.
Be confident you are evaluating the right metrics each month for your business based on your objectives.
Save time which you can dedicate to other areas of your business.
Establish a renewed energy around your social media program.
As the leaders in helping clients own their social media story, we have helped clients achieve the following results:
Generated 6 million impressions over 12 months.
Increased reach by 828% in 6 months.
Increased revenue by $100,000.
Increased web traffic by 300%.
“Working with Charlotte and Chipperfield Media allowed us to focus on the big picture of our business. We were in need of an agency that could run our social media accounts on a daily/weekly basis. Our goal was conversion and engagement. Our target market is a specific niche and not easy to gain traction. Charlotte worked well with our team and made every effort to understand our persona. She was not hesitant to speak up and course correct when the traction that we had hoped for was not reaching our expectations. We found our experience to be a great one and we would recommend Chipperfield Media to other businesses.”
— Penny Z., My Chapter Room
“When I started my business 6 months ago, I had no clients, no revenue and no idea how to market myself as a brand leader. Chipperfield Media guided me through the process of building thought leadership. Charlotte, in particular, showed a lot of patience in “shining a torch” to building a strong social media presence. More importantly, the outcomes and performance of my social media work has been outstanding. 3 of my top clients came to me through my social media work - which was directly linked to the value Chipperfield Media brought to the table.”
— Audrey M., Audrey McGuckin Talent Solutions
Weekly group video calls during which each participant will have dedicated time to work on your business.
Weekly worksheets and exercises to help you execute what we discuss in each call to take actionable steps in your business right away.
In addition to the weekly calls, each participant will have a 1-on-1 call with Charlotte.
Access to expert advice from an industry leader.
Priority email access to ask questions anytime.
Access to our private Facebook group.
We can't wait to have you in the program!
This program isn’t a magic fix. It is a solution-oriented program that will work based on your commitment and effort. This requires your time and dedication to showing up for the calls and doing the work in order to set a clear foundation for your social media program.
How Many Hours are Needed Per Week?
Our weekly calls are 1.5 hours long plus ~2 hours of “homework.” Expect to dedicate about 15 hours over the course of 5 weeks including your 1-on-1 call with Charlotte Chipperfield.
I don’t have time to make all the call?
That’s ok! We’ll be recording the calls. If you miss one, please let us know and we’ll send you that week’s recording.
Why is it so expensive?
Our 1-hour consultation fee is $195 per hour and in this course you are receiving over 8 hours of dedicated instruction saving you almost $700. By offering this as a group coaching program everyone wins!
I still can’t afford to pay $995 at once.
No problem! We offer a payment plan in two installments. Send us an email to email@example.com to make arrangements.
There are multiple people within our organize that manages social? Can we all participate?
The program price is per person but we will offer a 10% discount for any additional team members looking to sign up. Please email us at firstname.lastname@example.org to make arrangements.
I don’t live in the Portland, Oregon area, can I still take the course?
You bet! The great part about video calls is that we “meet” up from anywhere in the world!
Why is this program limited to 5 people?
In order to provide the best experience for all participants, we believe smaller groups allow everyone the time to participate and connect as an intimate group.
Have any other questions? Email us at email@example.com.
Master the art of social storytelling with our 1-on-1 coaching. Work with one of our trained social media specialists over the course of 6 months to provide expert advice and ongoing support to help you build consistent social media results throughout the year.
You Will Receive:
Monthly calls to review your upcoming content, review best practices, and plenty of time to ask questions. (Calls conducted via video conferencing or a traditional phone call, whichever you prefer).
We’ll review your monthly metrics and help create benchmarks for success.
Ongoing priority email support.
Access to our private Facebook Group.
This service is perfect the company who has a strong understanding of social media and is seeking to refine content, gain followers and create even more impact with their social media program.
Live Events and Workshops:
Our CEO, Charlotte Chipperfield loves to travel and host live events and workshops. We’re currently in planning mode and will announce upcoming events soon. Be sure to subscribe to our newsletter to stay up-to-date on our latest events.
Have a conference or event coming up and would love to have Charlotte speak? Learn more about booking Charlotte as a speaker.
Coming in late 2018! Be sure to subscribe to our newsletter to be the first to know when our courses launch!
Looking to delegate your social media tasks to the professionals? Our Social Delegate service includes:
The full management of your social media platforms
A robust social media strategy
Post creation and scheduling
Community management and engagement
Amplification through advertising
Access to our Influencer Database
We work with a few select clients at a time and if you haven’t already, we recommend starting with our signature service, #OwnYourSocialStory. This allows us to get to know your brand, and establish a clear strategy we’re both excited about before we manage your full social program.
Want to get started? Apply to work with us: