If a picture is worth a thousand words, than an emoji is worth a thousand feelings. We’re all accustomed to dropping emojis into a text but how does your company incorporate them into their marketing message effectively? How do you make sure you are using the right ones at the right time that communicate your message to your audience without sending mixed signals? If you’ve ever wondered the answer to these questions, you’re in the right place.
This Emoji Etiquette guide is designed to help you understand emojis from a business perspective to aid you with incorporating emojis into your social media posts for the most effective impact.
Throughout this guide, you will find tips, best practices, and exercises to give you clear direction on when and where to use emojis when crafting your marketing message on social media.