Social Media Analytics at a Glance

It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.

Does Social Media Make You More Jittery than 10 Cups of Coffee?

Let’s say you’ve worked hard to establish a local, trendy coffee shop. You have a solid following but, like any business, you’re still looking for ways to grow. Lots of companies are turning to the digital marketing as their answer. However, when it comes to planning a social media strategy, for example, you might feel more anxiety than the jitters of 10 cups of coffee.

Lip Devotion: Using Social Media to Launch a new Lipstick

New products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room for your product. Building a brand can take time and using social media can help you reach your target audience faster than traditional marketing strategies.

2018 Social Media Trends and Predictions

Facebook was founded in 2004, which means 2017 marked the start of the “teenage” years of social media. Just like a teenager who is anxious to move to the next new thing, social media moves even quicker. With new updates and features rolling out weekly, we can only expect this pace to increase in 2018.

Stuck in the Rinse Cycle of Social Media?

One of the biggest pitfalls to not having a successful social media program is the lack of consistency. That means, at a minimum, posting to all your social media channels each week. But how do you determine a consistent posting schedule? How many posts are necessary a week and what is too many?