It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.
Let’s say you’ve worked hard to establish a local, trendy coffee shop. You have a solid following but, like any business, you’re still looking for ways to grow. Lots of companies are turning to the digital marketing as their answer. However, when it comes to planning a social media strategy, for example, you might feel more anxiety than the jitters of 10 cups of coffee.
Social media can be a business’s most successful marketing tool, but how do businesses know what makes their social media successful? That’s where metrics come in.
New products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room for your product. Building a brand can take time and using social media can help you reach your target audience faster than traditional marketing strategies.
The age of social media is younger than most adults, and yet it has become a critical part of the marketing ecosystem. In fact, 71 percent of small businesses use social media.
It’s no secret that social media is important for businesses. In fact, 52% of companies say social media helps increase their revenue and sales.
How many times have you seen restaurant patrons Instagraming their brunch or dinner the moment the waiter sets it on the table? Guilty! It’s as if modern day table settings should require a spot for a smartphone just to the right of the water glass.
Facebook has announced changes to the News Feed having many marketers feeling like the apocalypse has arrived. But has it?
Facebook was founded in 2004, which means 2017 marked the start of the “teenage” years of social media. Just like a teenager who is anxious to move to the next new thing, social media moves even quicker. With new updates and features rolling out weekly, we can only expect this pace to increase in 2018.
One of the biggest pitfalls to not having a successful social media program is the lack of consistency. That means, at a minimum, posting to all your social media channels each week. But how do you determine a consistent posting schedule? How many posts are necessary a week and what is too many?