It’s no secret that live video is taking the social media waves by storm. With Facebook Live, Instagram Stories to Snapchat, anyone can now livestream exactly what they are experiencing at any given moment.
There is huge potential for companies and brands to leverage these tools with the right concepts. We encourage brands to be strategic and plan their live videos all the while keeping it light, fun and entertaining. We like to call it “planned spontaneity.” 😉
Why Live Video?
- It is an opportunity to have more “raw” moments with your followers
- This builds trust, transparency, and allows your authenticity to shine!
- It is an intimate experience
- It feels like a one-on-one conversation with fans/customers
Preparing to go Live:
Don’t stress, live video does not require a video production team! Videos and images taken on smartphones are the best way to publish live content. Instagram even allows you to upload any images or videos taken within the last 24 hours. We do however, recommend paying attention to the lighting, background, and do your best to keep the camera still -- No one likes a shaky video.
What to Show on Live Video:
- Behind the scenes
- How it's made
- How to use
- The latest news and updates
Brands We Love to Watch:
Here are three brands demonstrating the above brilliantly:
Brit + Co
We seek out Brit + Co on Instagram Stories every morning and noon. Why? Because each morning they start the day with an inspiring quote from their “Morning Motivation” series. And at noon we tune in to their “Newies at Noon” series so we can stay abreast to the latest pop news and trends.
theSkimm (@theSkimm on Snapchat)
If ever you wanted a lesson in company culture and how to showcase behind the scenes in your office, theSkimm owns that experience. Delivering the news daily to inboxes everywhere, this company knows how to celebrate the big and small achievements. Most recently, they allowed us inside their 3-day hackathon to plan how they were going to grow their business:
As dedicated shoppers at Whole Foods, it's hard not to follow them on social. Their brightly colored imagery and recipe suggestions keep us coming back on the daily for new nourishing eats and inspiration. They use the Instagram Stories to provide step-by-step instructions using still images on how to create a cheese plate, for example:
We’re seeing customers becoming more invested in a brand from watching live video. Have you tried it for your business?
Not sure how to get started with live video for your company? Get in touch.
The Team at Chipperfield Media LLC.