social media tools

The #1 Social Media Tool We Rely On

When it comes to social media marketing consistency can make or break your strategy. What’s the one tool that can help you stay consistent? After our content calendar, it’s our scheduling tool. The problem? Identifying which one that will work best for your workflow, needs and budget can be a daunting task.

Social Media Analytics at a Glance

It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.

How to Set a Facebook Ad Budget

It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.

Facebook's New Reactions are the Best Thing to Happen to Social Media Marketers

You may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about posts. This is great news for those posts that never feel right to "like," such as, your friend's cat dying or sympathy anger for a friend's experience of poor customer service.

Instagram is all About Timing: 4 Tips for Managing Scheduled Posts using Hootsuite

If you aren’t using Instagram for your business, now is the time. With over 300 million users primarily between the ages of 18 and 35, your customers and clients can most likely be found on Instagram. If you haven’t used Hootsuite before, now might also be the time.