When it comes to social media marketing consistency can make or break your strategy. What’s the one tool that can help you stay consistent? After our content calendar, it’s our scheduling tool. The problem? Identifying which one that will work best for your workflow, needs and budget can be a daunting task.
It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.
It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.
New Instagram changes are coming and it’s going to be huge for product based businesses. Instagram recently announced that they are testing new mobile shopping experiences allowing companies to tag their products featured in images.
You may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about posts. This is great news for those posts that never feel right to "like," such as, your friend's cat dying or sympathy anger for a friend's experience of poor customer service.
If you aren’t using Instagram for your business, now is the time. With over 300 million users primarily between the ages of 18 and 35, your customers and clients can most likely be found on Instagram. If you haven’t used Hootsuite before, now might also be the time.