Mark Twain famously said, “The secret of getting ahead is getting started.” The idea of implementing a robust social media strategy can often feel daunting and unknown. What should be prioritized and how do we grow our following?
As we round out another year and move into 2019, it never ceases to amaze us how much social media marketing continues to evolve and change while remaining a thriving, results-driven marketing channel. We studied the landscape to help you navigate social media in 2019. Read our 7 tips for social media success.
Social media can be a business’s most successful marketing tool, but how do businesses know what makes their social media successful? That’s where metrics come in.
New products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room for your product. Building a brand can take time and using social media can help you reach your target audience faster than traditional marketing strategies.
The age of social media is younger than most adults, and yet it has become a critical part of the marketing ecosystem. In fact, 71 percent of small businesses use social media.
Many business leaders are successful for a variety of reasons. One is the ability to remain goal oriented and to be laser focused when it comes to reaching these goals to grow the company. There are many tools and procedures for developing and managing a company's brand but where many business leaders fall short is creating and building their own personal brand.
If there is one marketing trend that has accelerated this year, it’s influencer marketing.Influencer marketing is working with individuals who have a large following and high engagement to help spread your brand’s message. It’s a form of third party referral that has audiences everywhere paying attention.
The holiday commercials are running, store shelves are full of gifts and it won't be long until the Christmas tree lots open. Any retail or hospitality business knows, this is busy time of year. According to RJMetrics, the days between Black Friday and Christmas pull 50-100% more revenue compared to the rest of the year. As Santa Clause begins to check his list for the naughty and nice, now is the time to capture this revenue by executing your holiday digital marketing.
New Instagram changes are coming and it’s going to be huge for product based businesses. Instagram recently announced that they are testing new mobile shopping experiences allowing companies to tag their products featured in images.
As a small business owner or marketer you know you’ve spent large amounts of time devising the perfect social media posts for your company. The copy and imagery must come together to be posted across various platforms at just the right time. However, once executed the disappointment of seeing lower than expected engagement can be a head scratcher