When it comes to social media marketing consistency can make or break your strategy. What’s the one tool that can help you stay consistent? After our content calendar, it’s our scheduling tool. The problem? Identifying which one that will work best for your workflow, needs and budget can be a daunting task.
Instagram officially has more users than Twitter. What does that mean for your brand?Well, they say a picture is worth a thousand words, or in this case, it could mean a thousand dollars. Instagram provides a simplistic way of reaching more customers. It's been proven that one of the most effective ways to connect with fans online is showing behind the scenes glimpses into your operations which humanizes and personifies your brand or service.
One of the biggest pitfalls to not having a successful social media program is the lack of consistency. That means, at a minimum, posting to all your social media channels each week. But how do you determine a consistent posting schedule? How many posts are necessary a week and what is too many?
You may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about posts. This is great news for those posts that never feel right to "like," such as, your friend's cat dying or sympathy anger for a friend's experience of poor customer service.
Coming up with innovative and impactful social media strategies month after month can prove to be a creative challenge. When dealing with a creative block, looking to others as an example, can help get the juices flowing again.