Mark Twain famously said, “The secret of getting ahead is getting started.” The idea of implementing a robust social media strategy can often feel daunting and unknown. What should be prioritized and how do we grow our following?
As social media continues to grow, it is essential for companies to be where their customers are: online. Although many companies know which platforms to use to reach potential customers—Facebook, LinkedIn, YouTube, Twitter, and Instagram, among others—many do not know the most important metrics to track the success of their social media efforts.
Any business who uses social media as a marketing tool knows that a significant amount of time is spent planning and crafting messages. One way in which we see companies fall short, is not measuring the results of their efforts. But before we can look at which results to measure, it starts with having clearly defined goals.