Mark Twain famously said, “The secret of getting ahead is getting started.” The idea of implementing a robust social media strategy can often feel daunting and unknown. What should be prioritized and how do we grow our following?
It's no secret that the holiday shopping session brings 50-100% more revenue for retail and product-based businesses than the rest of the year. Social media plays a critical role in communicating your holiday campaigns to customers.
Instagram officially has more users than Twitter. What does that mean for your brand?Well, they say a picture is worth a thousand words, or in this case, it could mean a thousand dollars. Instagram provides a simplistic way of reaching more customers. It's been proven that one of the most effective ways to connect with fans online is showing behind the scenes glimpses into your operations which humanizes and personifies your brand or service.
It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.
It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.
If you are a savvy winery owner, marketing or brand manager, you might be asking, “What is the ROI of social media?” or even “How does social media serve our brand?”These questions are ones that have long plagued the wine industry since social media became a marketing tool.
Having recently been through a grueling new car purchase, I’m pretty convinced there has to be a better, less time consuming way.Unfortunately deciding which vehicle to purchase is not as easy as deciding which flavored latte to order. In fact, most people spend anywhere from 6-12 months doing research, test driving and saving for down payments.
Family vacation photos. Funny cat videos. Favorite recipes. We are all familiar with these visuals on our personal social media accounts. But when it comes to our business social media, what qualifies as transparency and what classifies as over sharing? How do you create an effective social media strategy that doesn’t compromise professionalism or brand identity?
“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.