social media analytics

Social Media Analytics at a Glance

It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.

Does Social Media Make You More Jittery than 10 Cups of Coffee?

Let’s say you’ve worked hard to establish a local, trendy coffee shop. You have a solid following but, like any business, you’re still looking for ways to grow. Lots of companies are turning to the digital marketing as their answer. However, when it comes to planning a social media strategy, for example, you might feel more anxiety than the jitters of 10 cups of coffee.

Facebook's New Reactions are the Best Thing to Happen to Social Media Marketers

You may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about posts. This is great news for those posts that never feel right to "like," such as, your friend's cat dying or sympathy anger for a friend's experience of poor customer service.

Don’t Just Focus on Likes - Listen.

A great content calendar and regular posting is one way of mastering a successful social media presence, but when it comes to excelling at it, companies have to actively listen.

Digital Marketing Trends for 2016

We all know there is no predicting the future, especially when it comes to marketing. Even with all the planning in the world, unexpected results still occur. With 2016 very much upon us, we are seeing a few trends in Digital Marketing which are worth paying attention to...