It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.
Family vacation photos. Funny cat videos. Favorite recipes. We are all familiar with these visuals on our personal social media accounts. But when it comes to our business social media, what qualifies as transparency and what classifies as over sharing? How do you create an effective social media strategy that doesn’t compromise professionalism or brand identity?
You may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about posts. This is great news for those posts that never feel right to "like," such as, your friend's cat dying or sympathy anger for a friend's experience of poor customer service.
A great content calendar and regular posting is one way of mastering a successful social media presence, but when it comes to excelling at it, companies have to actively listen.
“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.
I recently had the opportunity to speak to a group of business owners and entrepreneurs on branding. A problem I often hear from both business executives and clients is that they have good intentions of streamlining their online presence but the task often falls to the bottom of the to-do list. My recent speaking engagement helped to address the solution to this problem, outlining 5 ways to get started.
We all know there is no predicting the future, especially when it comes to marketing. Even with all the planning in the world, unexpected results still occur. With 2016 very much upon us, we are seeing a few trends in Digital Marketing which are worth paying attention to...
If you aren’t using Instagram for your business, now is the time. With over 300 million users primarily between the ages of 18 and 35, your customers and clients can most likely be found on Instagram. If you haven’t used Hootsuite before, now might also be the time.