digital marketing

The Art of Storytelling on Social Media

As an agency that describes ourself as a storytelling social media agency, we not only understand the power of a great story but work to develop stories daily to connect with audiences around the world. Why are we so passionate about storytelling?

7 Social Media Tips for Success in 2019

As we round out another year and move into 2019, it never ceases to amaze us how much social media marketing continues to evolve and change while remaining a thriving, results-driven marketing channel. We studied the landscape to help you navigate social media in 2019. Read our 7 tips for social media success.

Social Media Analytics at a Glance

It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.

Does Social Media Make You More Jittery than 10 Cups of Coffee?

Let’s say you’ve worked hard to establish a local, trendy coffee shop. You have a solid following but, like any business, you’re still looking for ways to grow. Lots of companies are turning to the digital marketing as their answer. However, when it comes to planning a social media strategy, for example, you might feel more anxiety than the jitters of 10 cups of coffee.

4 Tips for Business Leaders Building a Personal Brand

Many business leaders are successful for a variety of reasons. One is the ability to remain goal oriented and to be laser focused when it comes to reaching these goals to grow the company. There are many tools and procedures for developing and managing a company's brand but where many business leaders fall short is creating and building their own personal brand. 

Maximize Your Holiday Marketing

The holiday commercials are running, store shelves are full of gifts and it won't be long until the Christmas tree lots open. Any retail or hospitality business knows, this is busy time of year. According to RJMetrics, the days between Black Friday and Christmas pull 50-100% more revenue compared to the rest of the year. As Santa Clause begins to check his list for the naughty and nice, now is the time to capture this revenue by executing your holiday digital marketing.

Transparency doesn't mean showing it all on Social Media

Family vacation photos. Funny cat videos. Favorite recipes. We are all familiar with these visuals on our personal social media accounts. But when it comes to our business social media, what qualifies as transparency and what classifies as over sharing? How do you create an effective social media strategy that doesn’t compromise professionalism or brand identity?

Don’t Just Focus on Likes - Listen.

A great content calendar and regular posting is one way of mastering a successful social media presence, but when it comes to excelling at it, companies have to actively listen.

The Significance and Power Behind Hashtags

“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.

5 Tips for Branding - And why it’s important.

I recently had the opportunity to speak to a group of business owners and entrepreneurs on branding. A problem I often hear from both business executives and clients is that they have good intentions of streamlining their online presence but the task often falls to the bottom of the to-do list. My recent speaking engagement helped to address the solution to this problem, outlining 5 ways to get started.