How many times have you seen restaurant patrons Instagraming their brunch or dinner the moment the waiter sets it on the table? Guilty! It’s as if modern day table settings should require a spot for a smartphone just to the right of the water glass.
Company values and social media go hand in hand. Take specialty food products for example. Many are born out of a belief that the food we consume doesn't have to be harmful to the environment or contain preservatives and additives. But when it comes to leveraging social media as a marketing channel for these products, content has to go above and beyond beautiful product shots.