It's no secret that the holiday shopping session brings 50-100% more revenue for retail and product-based businesses than the rest of the year. Social media plays a critical role in communicating your holiday campaigns to customers.
One of the biggest pitfalls to not having a successful social media program is the lack of consistency. That means, at a minimum, posting to all your social media channels each week. But how do you determine a consistent posting schedule? How many posts are necessary a week and what is too many?
It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.