Instagram officially has more users than Twitter. What does that mean for your brand?Well, they say a picture is worth a thousand words, or in this case, it could mean a thousand dollars. Instagram provides a simplistic way of reaching more customers. It's been proven that one of the most effective ways to connect with fans online is showing behind the scenes glimpses into your operations which humanizes and personifies your brand or service.
It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.
Let’s say you’ve worked hard to establish a local, trendy coffee shop. You have a solid following but, like any business, you’re still looking for ways to grow. Lots of companies are turning to the digital marketing as their answer. However, when it comes to planning a social media strategy, for example, you might feel more anxiety than the jitters of 10 cups of coffee.
If there is one marketing trend that has accelerated this year, it’s influencer marketing.Influencer marketing is working with individuals who have a large following and high engagement to help spread your brand’s message. It’s a form of third party referral that has audiences everywhere paying attention.
When it comes to developing a social media campaign for a product-based company, a question our clients ask is, "What are we going to post? Won't our audience be tired of seeing our products all day long?"
Family vacation photos. Funny cat videos. Favorite recipes. We are all familiar with these visuals on our personal social media accounts. But when it comes to our business social media, what qualifies as transparency and what classifies as over sharing? How do you create an effective social media strategy that doesn’t compromise professionalism or brand identity?
You may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about posts. This is great news for those posts that never feel right to "like," such as, your friend's cat dying or sympathy anger for a friend's experience of poor customer service.
A great content calendar and regular posting is one way of mastering a successful social media presence, but when it comes to excelling at it, companies have to actively listen.
“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.
Coming up with innovative and impactful social media strategies month after month can prove to be a creative challenge. When dealing with a creative block, looking to others as an example, can help get the juices flowing again.