If you aren’t using Instagram for your business, now is the time. With over 300 million users primarily between the ages of 18 and 35, your customers and clients can most likely be found on Instagram. If you haven’t used Hootsuite before, now might also be the time.
Hootsuite is a fantastic social media management tool that has many levels of services based on your needs. The free service connects three social media platforms and allows for customization of your dashboard to easily manage mentions, followers and hashtags. It was recently announced that Instagram feeds can now be managed within the social media management platform of Hootsuite. The most exciting feature of this recent update, is the ability to schedule posts to Instagram.
Until now, there has not been a way to manage your Instagram outside of the app itself. If you are a busy company like us, the more dynamic the management tools, the better the social media.
Based on this new feature, we have put together a couple of recommendations for managing your Instagram account using Hootsuite:
Post Times: Think about when you have had success in the past with posts. Is it in the evening, midday, or morning? Try to keep your schedule consistent so followers can continue to expect your posts. Alternatively, use the scheduling tool to test out new times of day that might drive more engagement and build your audience.
Be in the Moment: Regardless of when you decide the best time to post will be, remember Instagram is all about being in the moment to showcase powerful images that drive action or build brand awareness. A scheduled post should still look timely. For example, if it’s dark outside and you post a photo being outside in the sunshine with a caption that reads, “out and about enjoying the sun,” followers are going to question the authenticity of this post.
Schedule from the Hootsuite App: We recommend downloading the Hootsuite app to your phone which is free. This allows for the use of emojis from your smart phone’s keyboard. Otherwise, the online dashboard when used on your computer doesn’t allow for using emojis.
Schedule Notification: Once you have scheduled your post, Hootsuite will send you a notification that it is time to post. At this time, you will be prompted to open your draft in the Instagram app. This still allows you to use the great photo filters within Instagram.
The only drawback is that the app doesn't seem to allow you to schedule a post directly and forget leave it to post. We've also experiences issues with copying the caption over from Hootsuite to Instagram, in that it doesn't allow us to. We still recommend this feature as it is a great way to draft and remind yourself to post to Instagram. Hootsuite is a fundamental tool for many business’ social media management. For assistance in deciding what might work best for your brand or business, reach out for a 1-hour Social Strategy Session to get you up and running.