How Social Media Helps to Create Community


We all know by now that social media is a big part of everyone’s life. The process of opening a social media app during a free moment has become a mindless source of entertainment.

People spend a lot of their day just scrolling on social media. But how often do they actually interact on social media?

According to a new survey from The Manifest, 30 percent of people interact on social media by liking, posting, or sharing content at least 10 times per day. This show that people aren’t just scrolling through social media – they’re actively interacting on there.

Social media has expanded people’s social lives beyond their immediate surroundings. At no other time in history could you so easily talk to someone across the world with similar interests.

Take your favorite TV show, for example. Ten years ago, you probably discussed the show with your friends and family but nothing beyond that. Now, you join Facebook groups devoted to the show, tweet with other fans of the show, and comment on the show’s actor’s Instagram picture, along with countless other fans from around the world. 

Social media lets people create a community beyond their neighborhood.

No matter how obscure your interests may be, you can find likeminded people on social media.

Building Communities With Content

In addition to liking or sharing other people’s content, 42 percent of people post their own content on social media at least once per day.

Posting on social media allows people to interact with their own followers, which further helps them build a community.

People post a variety of content, but most prefer images. Images are the most eye-catching content type and are the most likely to get people to stop scrolling through their newsfeeds, especially compared to a large block of text. 

People also post updates/announcements, videos, and opinions. All these combined help them engage with others and build a community.

Can Businesses Build Communities on Social Media?

 People don’t just use social media to interact with other people – they use it to contact businesses, too.

Twenty-one percent of people are most likely to use social media to contact a company for a general inquiry, according to Visual Objects. That’s second behind only email.

Graph Provided by The Manifest

Graph Provided by The Manifest

This shows that companies shouldn’t sit idly by while people build communities with others; businesses should build communities with followers, too.  

This is especially important for businesses that target millennials, as the highest percentage of this generation contacts businesses through social media.

Businesses need to be available and responsive on social media and make it easy for people to contact them online. They can build this strategy in-house or with a social media agency if it doesn’t have the resources.

A community is defined as “the people with common interests living in a particular area.” No longer is this completely true. Thanks to social media, a community is no longer confined by a location. Social media allows people to build a community with other people and businesses on different corners of the earth.

Never before has it been so easy to build a community to connect and engage with others from around the world. For businesses, the ability to engage in daily dialogue with customers on a is a powerful brand building tool allowing you to share your brand story and invite customers to be a part of your journey.

Looking to build your brand’s community? Schedule a consultation call.