No matter if your social media team consists of one individual or 10+ people, having a social media workflow will empower your team to drive social media results.
Systems and procedures create an established protocol allowing your team to focus on strategy and the creative for upcoming campaigns.
So what protocol should you have in place to empower your social media team? We’re glad you asked. Here are 5 ways to empower your team:
Having a robust brand book creates an established baseline for communicating your brand promise and what it represents. A brand book also houses creative details such as RGB colors, font(s), image templates, and the language to use or not to use.
This last part is very important. Often times, a brand book will contain words and language that identify with the brand, but by taking it a step further and identifying what words not to use, you further empower your team by not leaving anything up for interpretation.
For example, with Twitter's 140 character limit, it can be difficult to shorten a message to fit a post ending with, “You can find all of our products on our website.” By shortening this to “U can find all our products on our website,” this might not be in line with the brand and could devalue your message. Outline these details in your brand book to make sure each message is of high-value and on-brand.
2.Established goals and strategy
Create annual, quarterly and monthly social media goals with actionable steps. It is very easy to get caught up in the day-to-day details of social media which makes it even more important to take a step back and evaluate the larger, overarching strategy.
3.Have an Established Social Media Workflow
Do you have a social media handbook which outlines the flow of content creation all the way through to recording the results? Who is in charge of which platforms? Community management? Design? Post creation? Post approval? Advertising strategy? Budgets? Influencer partnerships?
Establish a flow from start to finish which outlines each person's responsibilities so there is never a misunderstanding on who is checking notifications or scheduling posts. This will ultimately help you better serve your online community.
4.Use Social Media Tools
Having the right tools in place will help you automate what you can. This might include websites and/or apps, which help you edit photos, schedule posts, monitor hashtags, monitor followers, and create reports. Establish what your top priorities are and research the best tools to help your team.
It’s no secret that social media is ever changing and evolving. Just in the past few months, there has been an increasing amount of updates. Having strong social media procedures in place will allow your team to be nimble and apply your brand messaging to any platform. This is also why building in dedicated time for your team to have ongoing education is important. This could be in the form of online trainings, in-person trainings and or subscriptions to publications, etc.
The more you can set your social team up for success, the more ROI you will see from your social media.
Looking to empower your team? Learn more about our signature service, #OwnYourSocialStory.