Does your company have a value proposition? If you’re unsure or feeling a little confused, you’re not alone. When working with clients, we find that many don’t have a value proposition, or if they do, they have no idea what it is or what it stands for.
If we asked you the question, “tell me about your company?” In 30-seconds or less, how would you answer? While there isn’t technically a right or wrong answer to this question, speaking to your company’s mission and purpose will pull more people than solely speaking to what you sell.