Many business leaders are successful for a variety of reasons. Having the ability to remain goal oriented remain laser focused when it comes to reaching these goals to grow the company is key. There are many tools and procedures for developing and managing a company's brand but where many business leaders fall short is creating and building their own personal brand.
Since the adaptation of social media, our personal brands have become increasingly more important for building companies, job hunting, and building community. Here are four tips for building a personal brand online:
1. Be Authentic:
Be true to who you are, what you enjoy and what you believe. This is the best way to connect with those who resonate with your message. Share what is most important to you. If you are a foodie, share photos of your meals and favorite coffee shop. If you are a marathon runner, share the training process. Share what you love to do both at work and during your spare time.
When crafting content around your message, it’s equally important to focus on engaging and connecting with others. Find like-minded individuals to like and comment to build relationships and community. One caveat — Be sure to remain appropriate when using social media. Remember, it's a public domain and your activity will be seen. If you wouldn't say it out loud to a room of people, keep it to yourself. Don't share anything you wouldn't in person and keep your posts appropriate.
3. Be a Thought Leader:
In addition to personal interests, share content that helps build your credibility as a business leader. Likewise, create content such as a blog or personal website that speaks to your knowledge and supports your brand as a thought leader.
4. Build Community:
Social media is a relationship builder and a great opportunity to connect with other like minded individuals who share in common beliefs, activities and values. Build a community based on sharing and learning. Many personal and work relationships now start online. That next opportunity could come along because of the community built online.