4 Tips for Business Leaders Building a Personal Brand

Many business leaders are successful for a variety of reasons. One is the ability to remain goal oriented and to be laser focused when it comes to reaching these goals to grow the company. There are many tools and procedures for developing and managing a company's brand but where many business leaders fall short is creating and building their own personal brand. 

Since the adaptation of social media, our personal brands and how we act online is important to pay attention to for job hunting, building community, and personal growth. Here are four tips for building a personal brand online: 

1. Be Authentic:

Be true to who you are, what you enjoy and what you believe. Share what is most important to you. If you are a foodie, share photos of your meals and favorite coffee shop. If you are a marathon runner, share the training process. Share what you love to do outside of work. 

2. Be appropriate: 

Be sure to remain appropriate when using social media or well, any function online. It's a public domain and your activity will be seen. If you wouldn't say it out loud to a room of people, keep it to yourself. Don't share anything you wouldn't in person and keep your posts appropriate. Don't over share or provide too much information.

3. Be a Thought Leader:

In addition to personal interests, share content that helps build your credibility as a business leader. Likewise, create content such as a blog or personal website that speaks to your knowledge and supports your brand as a thought leader. 

4. Build Community: 

Social media is a relationship builder and a great opportunity to connect with other like minded individuals who share in common beliefs, activities and values. Build a community based on sharing and learning. Many personal and work relationships now start online. That next opportunity could come along because of the community built online.  

How have you built your personal brand?

Charlotte Chipperfield, Founder & CEO