Instagram has officially crossed 1 billion users per month. What does that mean for your wine brand?
As they say a picture is worth a thousand words making Instagram a great way to highlight the story behind the label. Instagram provides a storytelling avenue for reaching and connecting with more customers. It's been proven that one of the most effective ways to connect with fans online is showing behind the scenes glimpses into your operations which humanizes and personifies your brand and makes it more relatable. From the wine industry perspective, Instagram is one of the most powerful tools you should be using and here's why:
Wine is a Lifestyle
We all know that when a customer is able to taste a wine they are more likely to buy. However, Instagram could be the tool that bridges the tasting room-to-purchase gap. Displaying your wine in situations a buyer could potentially be enjoying your wine makes it more desired. For example, take images of your wine at a picnic, at a restaurant, on a boat. Make it look exciting, relatable, and aspirational.
2. digital wine journal
People do judge a book by it's cover and many people choose to purchase a wine based on the label. Often times consumers will remember a label but can't remember if they liked it or not. With the popularity of recent wine apps allowing users to share and document the wines they are drinking, Instagram works in a similar way allowing those to document which wines they liked (and hopefully, never hated). It's also a great way for wineries to see customers enjoying their product and to gain more insight into their target market - If you are on Instagram of course.
3. Everyone loves Happy Hour
Even if you don't have a lot of time to dedicate to social media, you know you are indulging in a glass of wine here and there. Wine postings increase at the end of the day around the time of consumption. A picture of a glass of wine or your wine's label is valuable content staying top-of-mind as customers are reaching for their evening beverage.
4. vineyards Tell a Story
Another great way for wineries to use Instagram is to document the progression of the vineyards throughout the growing season. Wine education is a growing industry as consumers love to absorb wine knowledge as quickly as they are drinking. All wine starts in the vineyard which gives a great opportunity to tell the unique story of your vineyards, soil types, weather patterns and priceless views.
You don't need to stress about creating content, you already have all you need!
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