Instagram officially has more users than Twitter. What does that mean for your brand?
Well, they say a picture is worth a thousand words, or in this case, it could mean a thousand dollars. Instagram provides a simplistic way of reaching more customers. It's been proven that one of the most effective ways to connect with fans online is showing behind the scenes glimpses into your operations which humanizes and personifies your brand or service. From the wine industry perspective, Instagram is one of the most powerful tools you should be using and here's why:
Wine is a Lifestyle
We all know that when a customer is able to taste a wine they are more likely to buy it compared to shopping online without having tasted it before. However, Instagram could be the tool that helps to bridge this gap. Displaying your wine in situations a buyer could potentially be enjoying your wine makes it more desired. For example, take images of your wine at a picnic, at a restaurant, on a boat. Make it look exciting but relatable.
digital wine journal
People do judge a book by it's cover and many people choose to purchase a wine based on the label. Often times consumers will remember a label but can't remember if they liked it or not. With the popularity of recent wine apps allowing users to share and document the wines they are drinking, Instagram works in a similar way allowing those to document which wines they liked (and hopefully, never hated). It's also a great way for wineries to see customers enjoying their product and to gain more insight into their target market - If you are on Instagram of course.
Everyone loves Happy Hour
Even if you don't have a lot of time to dedicate to social media, you know you are indulging in a glass of wine here and there. Wine postings increase at the end of the day for that reason, people like wine. A picture of a glass of wine or your wine's label is valuable content. There are endless memes of happy hours and prayers for Friday celebrations - Let your wine brand be a part of that conversation.
Another great way for wineries to use Instagram is to document the progression of the vineyards throughout the growing season. Wine education is a growing industry as consumers love to absorb wine knowledge as quickly as they are drinking. All wine starts in the vineyard which gives a great opportunity to tell the unique story of your vineyards, soil types, weather patterns and priceless views.
You don't need to stress about creating content, you already have all you need!
Check out Chipperfield Media's Instagram for inspiration.
Charlotte Chipperfield, Founder & CEO