Social media can be a business’s most successful marketing tool, but how do businesses know what makes their social media successful? That’s where metrics come in.
The age of social media is younger than most adults, and yet it has become a critical part of the marketing ecosystem. In fact, 71 percent of small businesses use social media.
It’s no secret that social media is important for businesses. In fact, 52% of companies say social media helps increase their revenue and sales.
Facebook has announced changes to the News Feed having many marketers feeling like the apocalypse has arrived. But has it?
Facebook was founded in 2004, which means 2017 marked the start of the “teenage” years of social media. Just like a teenager who is anxious to move to the next new thing, social media moves even quicker. With new updates and features rolling out weekly, we can only expect this pace to increase in 2018.
One of the biggest pitfalls to not having a successful social media program is the lack of consistency. That means, at a minimum, posting to all your social media channels each week. But how do you determine a consistent posting schedule? How many posts are necessary a week and what is too many?
We’re honored to be recognized as a 2017 Social Media Marketing Global Leader by Clutch.co. No matter if social media is managed in-house or outsource, we strive to have ever company feel empowered when it comes to their social media presence.
It's no secret that the holiday shopping session brings 50-100% more revenue for retail and product-based businesses than the rest of the year. Social media plays a critical role in communicating your holiday campaigns to customers.
As social media continues to grow, it is essential for companies to be where their customers are: online. Although many companies know which platforms to use to reach potential customers—Facebook, LinkedIn, YouTube, Twitter, and Instagram, among others—many do not know the most important metrics to track the success of their social media efforts.
It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.