As an agency that describes ourself as a storytelling social media agency, we not only understand the power of a great story but work to develop stories daily to connect with audiences around the world. Why are we so passionate about storytelling?
As we round out another year and move into 2019, it never ceases to amaze us how much social media marketing continues to evolve and change while remaining a thriving, results-driven marketing channel. We studied the landscape to help you navigate social media in 2019. Read our 7 tips for social media success.
It's no secret that the holiday shopping session brings 50-100% more revenue for retail and product-based businesses than the rest of the year. Social media plays a critical role in communicating your holiday campaigns to customers.
Instagram officially has more users than Twitter. What does that mean for your brand?Well, they say a picture is worth a thousand words, or in this case, it could mean a thousand dollars. Instagram provides a simplistic way of reaching more customers. It's been proven that one of the most effective ways to connect with fans online is showing behind the scenes glimpses into your operations which humanizes and personifies your brand or service.
It’s no secret that social media moves at the speed of light. Within 30 seconds of signing in to Twitter, for example, there are at least 120 new updates. With this pace, tirelessly trying to keep up with posting, creating content, or engaging with others can quickly cause overwhelm to set in.
Let’s say you’ve worked hard to establish a local, trendy coffee shop. You have a solid following but, like any business, you’re still looking for ways to grow. Lots of companies are turning to the digital marketing as their answer. However, when it comes to planning a social media strategy, for example, you might feel more anxiety than the jitters of 10 cups of coffee.
Social media can be a business’s most successful marketing tool, but how do businesses know what makes their social media successful? That’s where metrics come in.
New products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room for your product. Building a brand can take time and using social media can help you reach your target audience faster than traditional marketing strategies.
The age of social media is younger than most adults, and yet it has become a critical part of the marketing ecosystem. In fact, 71 percent of small businesses use social media.
It’s no secret that social media is important for businesses. In fact, 52% of companies say social media helps increase their revenue and sales.