3 Questions for Building a Value Proposition

Does your company have a value proposition? If you’re unsure or feeling a little confused, you’re not alone. When working with clients, we find that many don’t have a value proposition, or if they do, they have no idea what it is or what it stands for. 

Why Your Company Needs a Brand Story

If we asked you the question, “tell me about your company?” In 30-seconds or less, how would you answer? While there isn’t technically a right or wrong answer to this question, speaking to your company’s mission and purpose will pull more people than solely speaking to what you sell.

Chipperfield Media is Officially a Certified Benefit Company for Good!

Charlotte with Benefit Certification

Chipperfield Media has officially joined the revolution! We have received our Benefit Corporations for Good certification! Being a conscious leader not only aligns with our personal and company values, but it also aligns with our client’s values. With this certification, we are dedicated to running a business that is accountable to people, planet and profit! Why? We believe it’s the best way to do business.

In order to receive this certification, we had to undergo an assessment which determined our degree of commitment and impact on our community, employees, partners, and business processes. Of the total 230 points available, Chipperfield Media earned 216 points placing us in the top 5% of companies who have also earned this certification. While a perfect score is not the goal, the assessment serves as a guide for us to continue to strive towards and always improve our efforts.

The criteria for certification from Benefit Corporations for Good includes:

  1. Environmental sustainability and workplace “green practices”

  2. Leadership and management competencies that support employees, vendors/suppliers, and customers with a focus on values including: Transparency, Authenticity, Diversity/Inclusion, Stewardship and Purpose.

  3. Engagement with community and nonprofit initiatives that support the development of ‘equitable and healthy communities’ as well as vulnerable individuals and populations

  4. Sound and strategic business practices that foster profit and growth as well as metrics to monitor progress on criteria.

Together we are all working to make the world a better place. We’re committed to doing our part and feel fortunate that we get to tell the stories of brands also driving the change.

Stay tuned via our email list as we share more on this journey from highlighting team volunteer days, community involvement and our annual report.

How 15-Minutes Per Day Can Drive Social Media Results

Mark Twain famously said, “The secret of getting ahead is getting started.” The idea of implementing a robust social media strategy can often feel daunting and unknown. What should be prioritized and how do we grow our following?

[Event] Social Media Workshop Series for Purpose-Driven Brands

We couldn’t be more excited to host a 4-part social media workshop series starting April 11th in Portland, Oregon!

We created this workshop because we love teaching company's how to best leverage social media to support both marketing and business objectives.

How Social Media Helps to Create Community

We all know by now that social media is a big part of everyone’s life. The process of opening a social media app during a free moment has become a mindless source of entertainment.

People spend a lot of their day just scrolling on social media. But how often do they actually interact on social media?

The #1 Social Media Tool We Rely On

When it comes to social media marketing consistency can make or break your strategy. What’s the one tool that can help you stay consistent? After our content calendar, it’s our scheduling tool. The problem? Identifying which one that will work best for your workflow, needs and budget can be a daunting task.