November is well underway which means the holiday season is fast upon us. If you use email marketing and more importantly, sell products, this is a very important time of year for your business. Many businesses depend on holiday sales to boost the bottom line. In 2014 online sales totaled over $300 billion dollars with this year projected to supersede this number.
With the announcement of many large retailers closing their doors for Black Friday, shoppers will be increasingly turning to the internet for deals and offers. In order to get a piece of the pie, you have to dial in your email marketing messaging and be sure to include clear call-to-actions. Here are our 5 tips for driving conversion through your holiday email campaigns:
- Incorporate Video: Produce a short video to embed into your email. It doesn’t have to be anything too fancy and could even be a recorded replay from Periscope. The video could be a product demonstration or display your products in action throughout the holiday season.
Keep it short and sweet: Plan to send multiple emails as it pertains to your holiday offerings. Breakup your offers and updates into bite-size campaigns as this time of year tends to be busy for everyone and the longer, more robust emails, may not be read completely.
Have a clear CTA: A clear call-to-action (CTA), is critical to making sure your readers know what to do next. Make sure to incorporate a “Buy Now” button which leads directly to the sales page and not your home page. Make it easy for someone to complete a purchase.
Have a Sense of Urgency: Feature offers and limited time availability so readers are encouraged to take action right away vs. saving your email for later reading and potentially not returning to. Try incorporating copy such as: “This Deal Ends at midnight on Saturday.”
Express Thanks: Even though we want everyone to purchase from us right now, it is just as important to express your gratitude for those who do. Be authentic and tell your customers how much they mean to you.
Do you have any additional holiday email marketing tips? We love to hear more about why it was successful, share in the comments below.
Charlotte Chipperfield, Founder & CEO