Coming up with innovative and impactful social media strategies month after month can prove to be a creative challenge. When dealing with a creative block, looking to others as an example, can help get the juices flowing again.
Here are three brands we follow who understand the power of a great social media plan:
This is a winery who understood the value of social media early on and has been excelling at it ever since. In the competitive wine industry you have to stand out and Jordan has proved they have a clear understanding of their brand voice both inside and out. They use powerful imagery to promote an elegant wine lifestyle while being informative on the latest vineyard and harvest updates.
Jordan Winery is also great at leverage “national days” such as National Coffee Day, National Bathtub Day, etc. They are also a leader in embracing video, having spoofed Star Wars for their “Cab Wars.” They serve the perfect balance of consistently posting both original content and participating in trends.
Virgin America is our airline of choice because they get their customers. Virgin America understands that the customer experience isn’t limited to just a flight. They have built an online community which not only features flight deals but demonstrates their involvement with communities around the country.
Their posts are a great balance of contests, flight deals, new partnerships with Netflix and Uber, for example, and they focus on “inside looks” into what it's like to work for them. They often show their staff celebrating at baseball games and the airline’s birthday.
As with Jordan Winery, Virgin America has powerful imagery including shots taken from planes and destination locations such as Hawaii, which is enough to incentivize us to book a ticket! Who doesn’t want to be in Hawaii?!
The name alone makes us smile. “The Skinny Cow” has their branding down to a tee. They are a brand that knows exactly what their audience experiences each day. They understand their problems and challenges and finds a solution. No matter if you are running late, need an afternoon pick me up, or need a late night snack, they have a guilt free product to serve up.
As with the previous two examples, they use powerful imagery that clearly communicates their messaging but is also relatable. They post consistently and create appropriate hashtags such as #SkinnyCowCoffeeNap which have accompanying GIFs. This is a very well thought out campaign especially with the arrival of fall as many of us are reaching for Pumpkin Spice Lattes.
All the brands highlighted above have a few things in common which you can also implement into your social media strategy:
Clear adaptation of brand voice
- Consistent posting
- Appropriate use of hashtags
- Right mix of content
- Powerful imagery
- Correct links leading to landing pages or specific deals and not just to homepages.
The above brands not only understand social media but they know exactly how to connect with their respective audiences.
Charlotte Chipperfield, Founder & CEO
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