Stuck in the Rinse Cycle of Social Media?

One of the biggest pitfalls to not having a successful social media program is the lack of consistency. That means, at a minimum, posting to all your social media channels each week. But how do you determine a consistent posting schedule? How many posts are necessary a week and what is too many?

The Importance of Social Media Metrics

As social media continues to grow, it is essential for companies to be where their customers are: online. Although many companies know which platforms to use to reach potential customers—Facebook, LinkedIn, YouTube, Twitter, and Instagram, among others—many do not know the most important metrics to track the success of their social media efforts.

How to Set a Facebook Ad Budget

It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.

What is Influencer Marketing?

If there is one marketing trend that has accelerated this year, it’s influencer marketing.Influencer marketing is working with individuals who have a large following and high engagement to help spread your brand’s message. It’s a form of third party referral that has audiences everywhere paying attention.

Wine Harvest offers a Gold Mine of Social Media Opportunities

It’s September, which means, wine harvest is about to be in full swing in the Northern Hemisphere. For wine marketers everywhere, this is a juicy time of year. (Pun intended). For those specifically in charge of social media, this time of year is a gold mine for content possibilities.

Why Social Media isn't a Cakewalk

Ask any social media professional and they will tell you that developing an authentic following on social media is no cakewalk. There is no “quick fix” or magic hashtag that makes you an instant success on social media. While our news feeds move quickly, it doesn’t mean that social media for your business should be a scramble. It’s about owning your social media process.